Web Design Florida: Choosing the Perfect Pictures

Despite all the technological developments in smartphones, tablets and other mobile devices, when it comes to getting attention for your website a great picture truly is worth a thousand words. Image really is everything. So having great-looking pictures on your web pages will make your business the ones people are more likely to choose. Visitors will see your site as being more approachable, friendly and interactive if they like the pictures you choose. Look Sharp When uploading images...

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SEO Florida: Improving Internet Security

Keeping your PC, laptop, tablet and smartphone safe is a huge part of Internet security. Without it, your devices could easily get infected with viruses or malware that can slow down or even ruin your operating system. Another big risk are key loggers, which can be used to steal your credit card information, passwords, and even your identity. Need for a High-Quality Antivirus While it's always painful to pay for that antivirus program, given the real security threats online today, it's ...

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SEO Florida Tips: Increase the Effectiveness of Your Email Campaigns

Despite the growing popularity of text messaging, video conferencing, and other more sophisticated technologies, email continues to be an important marketing platform for practically every type of business. Autoresponders are programs that automatically manage your email campaigns for you. Business owners can input a series of emails, schedule them according to when they should be delivered, upload their subscriber list, and the autoresponder will take care of the rest. Sequencing Your Ema...

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WordPress Discovers and Fixes Cyberhack

If you used WordPress to set up and maintain your website and you downloaded the JetPack plugin or the TwentyFifteen theme, you could be vulnerable to a newly-identified cyberattack. According to the web security website Sucuri, any WordPress plugin or theme that uses the popular genericons package could be at risk of a DOM-based Cross-Site Scripting (XSS) vulnerability. Both the JetPack plugin (which has more than 1 million active users) and the TwentyFifteen theme (which is WordPress’s...

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SEO Florida News: Page Speed Cancelled

Google recently announced that it was cancelling its PageSpeed service, effective earlier this month. Google’s PageSpeed Service, which was first launched in 2010, uses tools to analyze and optimize websites in order to implement the best web performance practices. Fast and optimized pages lead to better visitor engagement, retention, and conversions. But Google is pulling the plug on the service, although the free tools it offers will still be available on other open source platforms. ...

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SEO Florida: Off-Page Techniques to Increase Rankings

Most SEO techniques used to improve web page rankings are considered “on-page SEO”. These are the things you can do within the content of your web pages to make your websites more appealing to  Google and other search engines. But there also are “off-page SEO” techniques you can use that don’t involve manipulating the content of your page. Backlinks and Their SEO Value The first are backlinks. These are links that lead to your web pages from other sites. Google assigns add...

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How to Use Title Tags to Improve Your On-Page SEO

The title tag of your website is what tells the search engine the topic of your page. In HTML code, it is listed within your headline – or <head> tag at the top of your page and indicated by a <title> command: <html> <head> <title>Easy Ways to Lose Weight Fast</title> Done-for-You Coding If you are using a web builder program, such as WordPress, to create your website, this coding should occur automatically when you write your headline. ...

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3 Ways to Improve Local SEO for Your Business

People who go online to search for the products, services and businesses they want in their local area will instantly get a listing of results based on the keywords they type in. Every small business owner wants the links to their business to be at or near the top of that list because usually web users will click on one of the top-listed links and ignore all the rest. Straight to the Top To get your business listed at the top of that list, you need to use local these Search Engine Optim...

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Want to Be More Productive? Try These Four Simple Tips

The old saying, “Don’t work harder, work smarter” is often the quoted when talking about how to increase productivity at work and home. It means that there are a limited number of hours in the day so you need to fit the maximum amount of productivity that you can. Be more deliberate about the way you do things and optimize the little moments to add to your overall productivity. Here, then, are four simple yet effective ways to make you more productive 1. Create Time Limits for Tas...

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How to Create Headlines that Will Attract Click-Throughs

The first thing most people look at when landing on a web page is the headline. If the headline captures their interest, they will be drawn into the content of the rest of the page. Headline Rule Number 1 -- Offer Solutions The headline of your web page is your first opportunity to begin this process. It needs to offer reassurance to the page visitor that you have what they are looking for. In other words, it needs to offer a solution to whatever problem they are experiencing. With your...

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How Data Gathering Helps Keep Us Safe

George Orwell’s book “1984” described a dystopian future in which the government – in the form of “Big Brother” – was constantly keeping tabs on everything its citizens did and said. The leak of classified information by whistleblower Edward Snowden – a former employee of the Central Intelligence Agency (CIA) and a former contractor for the National Security Agency (NSA) – made Orwell’s predictions eerily prescient. 'Big Brother' Many people now believe that we alrea...

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When It Comes to Today’s Marketing, Video Is King

Have you noticed that there are a lot more videos now as you scroll through your Facebook stream? And that the number of links to videos on Twitter and other social media sites also has increased? This is no accident. Video is quickly becoming the primary way for people to communicate with each other. And it's one of the most effective ways for you to promote your business, products, or brand. Times Have Changed Not that long ago -- maybe a decade or so -- the production costs of video ...

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Managing Digital Data Overruns Effectively

Have you ever had a file cabinet that you kept shoving papers into until it was too full to close? Digital data overruns work the same way. In both instances, the overflow doesn’t occur overnight, although it can often seem that way. Too Much Information Data growth happens gradually over time until one day somebody discovers it and has to deal with it. This is how big data actually happened. Company files and databases were manageable at first, but then kept getting bigger and bigger...

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Choosing the Best Meta Title to Get Your Website Noticed

The terms "meta title" and "meta description" refer to textual words or phrases that describe your website to search engines. You don't necessarily have to include these within the content of your web page in order to get SEO value from them. Instead, they are simply there to give search engines and visitors an idea of what your page is all about in a nutshell. A Nutshell Description When most visitors reach your page or see it listed on search engine results, they may not be familiar w...

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Does Your Business Collect Big Data? It Could Be Worth Something

Big data is changing the economy as much as it is changing business, ushering in a new data economy in which data can be exchanged for money or used in place of money. Data is quickly becoming a valued resource and a bankable asset. Yet most businesses don’t post data on their profit and loss sheets and don’t report it as an asset to be depreciated to the IRS. Nor can companies borrow against the value of their data. So how can data be an asset when it doesn’t look or feel like othe...

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Reaching More People with Your Email Marketing

The purpose of any business email is to convince readers to take some sort of action, whether it is to sign up for a special offer, buy a product or respond with specific information. The most important part of your emails is the Call to Action (CTA), or what it is you want people to do after reading your email. Your CTA could be clicking through to your website, buying a particular product, or visiting your store in person. The CTA should be clearly stated as unambiguously as possible wit...

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5 Fastest Ways to Make People Hate Your Blog

Blogs are increasingly being used by businesses to build stronger brand loyalty in their customers. The objective of your blog should be to attract and hold onto the largest possible readers. Yet many bloggers routinely turn away readers by making dumb mistakes that could easily be avoided. Here are the top five ways many bloggers unwittingly destroy their credibility and turn off readers so they never return: Talking Too Much about Yourself Remember: The purpose of your business bl...

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You May Have a Website, But Is It Mobile Ready?

A mobile website is a version of an existing web page that has been optimized to be viewed on mobile devices, which have screens that usually are a lot smaller than the screens on desktops or laptops. Many websites that were built before the widespread use of smartphones and tablets were written in a language that can’t be easily understood by the browsers used by mobile devices. These browsers usually use faster, more versatile JavaScript to provide content more quickly to their users. ...

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Tactical Strategies to Get Your Emails Opened and Read

Emails tend to be brief and to the point, so every bit of information counts. And because people in business typically receive dozens, if not hundreds, or emails every day, using the most effective methods to make your emails stand out can mean the difference between their being opened and deleted without being read. And because people in business typically receive dozens, if not hundreds, or emails every day, using the most effective methods to make your emails stand out can mean the diff...

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Local SEO Makes It Easier for Customers to Find Your Business

Local SEO is a technique small business owners can use to make it easier for potential customers to connect with their business both online and in the real world. Thanks to near-universal Internet access and the popularity and affordability of mobile devices, smartphones and tablets are one of the most popular ways for people to search for the products and services they want. As a result, local SEO -- or increasing the profile of your business on geographically local searches from mobile d...

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Accounting for the Value of Your Company’s Data

Big data is changing the economy as much as it is changing business, ushering in a new data economy in which data can be exchanged for money or used in place of money. Data is quickly becoming a valued resource and a bankable asset. Yet most businesses don’t post data on their profit and loss sheets and don’t report it as an asset to be depreciated to the IRS. Nor can companies borrow against the value of their data. So how can data be an asset when it doesn’t look or feel like other re...

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Are You Ready for ‘Mobilegeddon’?

On Tuesday, April 21, Google once again changed the algorithm its search engine uses to rank web pages. This time, the change adds more value to websites that have been optimized for smartphones. While the event is being called "Mobilegeddon", Googles latest update probably won't have as big an impact as its Penguin and Panda updates earlier this decade. That's because this most recent improvement doesn't affect the ranking of sites viewed on laptops, PCs or even tablets. It only affects smar...

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SEO Risks Worth Taking for Web Design

When you take a risk, it essentially means going for something that could potentially go wrong. Of course, everything has some degree of risk, but genuinely taking chances ups the odds of disaster. Yet with big risks come big rewards. When it comes to web design, you can play it safe and produce adequate, pedestrian web pages for your clients. Or you can try new things, push the envelope, and use your creativity in the hopes of cashing in big. Worthwhile Risks Sometimes you need to wor...

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