Tactical Strategies to Get Your Emails Opened and Read

Fort Lauderdale Small Business Marketing AgencyEmails tend to be brief and to the point, so every bit of information counts.

And because people in business typically receive dozens, if not hundreds, or emails every day, using the most effective methods to make your emails stand out can mean the difference between their being opened and deleted without being read.

And because people in business typically receive dozens, if not hundreds, or emails every day, using the most effective methods to make your emails stand out can mean the difference between their being opened and deleted without being read.

Because people in business typically receive dozens, if not hundreds, or emails every day, using the most effective methods to make your emails stand apart from all the others can mean the difference between their being opened and deleted without being read.

The Subject Line

The first thing readers see is the subject line, which is where you should offer a brief description of what the email mail message is about. Busy business people will often scan through their lengthy list of incoming emails to find only those that are worth opening. If you leave your subject line

Busy business people will often scan through their lengthy list of incoming emails to find those few that are worth opening. If you leave your subject line blank or use a description that doesn’t capture their imagination, odds are your message will never be read.

Subject lines should be as specific as possible while still being brief, no more than a dozen words at most. You should avoid using bombastic, superlative words such as “incredible”, “amazing”, “sensational” and other adjectives typically associated with spam messages. Educate your intended reader rather than trying to impress them and you are more likely to have your message opened.

Avoid using bombastic, superlative words such as “incredible”, “amazing”, “sensational” and other similar adjectives. Most email services scan incoming emails and will send those with these descriptors right to the “Spam” folder.

Educate your intended reader rather than trying to impress them and you are more likely to have your message opened.

Using Attachments and Links

Perhaps the greatest value of email over other communication methods – such as texting or IMing – is the ability to attach documents such as Word files, audio files, videos, slideshows and others. These are usually attached to the document using the “Attach Files” function and will be listed both under the header and beneath your text copy when the email is opened by your reader. Clicking on either will open the attachment on a separate screen.

These are attached to the email using the “Attach Files” function and will be listed both under the header and beneath your text copy when the email is opened by your reader. Clicking on either will open the attachment on a separate screen.

Links to web pages, addresses and other locations can be embedded within the body of your email. Similarly, clicking on these links will bring the reader to your intended destination.

Using these tactical email techniques will make your emails more likely to be opened and read.

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