9 Things You Need to Know About ICANN’s New Top Level Domains (TLD)

9 Things You Need to Know About ICANN’s New Top Level Domains (TLD)

On Monday, the Internet Corporation for Assigned Names and Numbers (ICANN), approved the creation of generic top-level domains (TLD) for brands and organizations. Historically, only 22 general use-approved TLDs, which include .com, .org, .net and a host of others, have existed across the web. A number of country code top-level domains (like .me and .ly) also exist and throughout the years, many individuals not from those countries have used those domains to give their domain or brand a mo...

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Independent Author Sells 1 Million Ebooks via Amazon

Independent Author Sells 1 Million Ebooks via Amazon

Crime novelist John Locke has become the first independent author to sell more than 1 million ebooks through Kindle’s Direct Publishing program, Amazon announced Monday. The independent author, a self-described “niche marketer” who attributes much of his success to his $0.99 pricing model, has self-published nine novels through the Kindle Store, including New York Times bestselling ebook Saving Rachel, as well as his first non-fiction title, How I Sold 1 Million eBooks in 5 Months. ...

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7 Tactics to Delete From Your Social Media Strategy NOW

7 Tactics to Delete From Your Social Media Strategy NOW

Social media is the cool kid on the inbound marketing block right now. Most members of the marketing community are obsessed with the toipc and are moving fast to develop new social media strategies. The problem with many social media strategies though, is that they are bloated and overstuffed with "social media junk." The problem is that, as marketers, we have limited staff time and budgets. Social media strategies overloaded with junk that doesn't help drive business objectives use up pr...

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Behind the Scenes on 8 Innovative Social Media Campaigns

Behind the Scenes on 8 Innovative Social Media Campaigns

With the Behind The Social Media Campaign Series, supported by Oneupweb, Mashable took an in-depth look at the makings of eight innovative social media campaigns from Ford, Mattel, Internships.com, Old Spice, Toy Story 3, Edge Shaving Gel, The Voice and Buffalo Wild Wings. Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among other social tools, these brands executed successful and engaging social media campaigns worth applauding. This roundup is dedicated to outlining each campai...

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Why Marketers Should Forget Frameworks & Think Outside the Box

Why Marketers Should Forget Frameworks & Think Outside the Box

For those of us who have taken any sort of marketing course, the 4 P’s and the 5 C’s are nothing new. Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given marketing campaign. Company, Collaborators, Customers, Competitors, and Climate – these are important tools for evaluating the background of a situation before diving in to solve your marketing problem. But Dan Ariely, famous author of Predictably Irrational: The Hidden Forces That Sh...

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HOW TO: Use Social Media for Recruiting

HOW TO: Use Social Media for Recruiting

Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited at the same time. So, in both types of searches, online tools have become invaluable. But while tweeting out a call for a good real estate agent is fairly straightforward, using social media for recruiting has nuances that, if overlooked, can render the process...

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5 Reasons Why Deleting Your Blog Posts Is Stupid

5 Reasons Why Deleting Your Blog Posts Is Stupid

Steve Rubel is a pretty well known dude. As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. And that's exactly what happened when he decided to trade the two blogs he'd maintained over several years for a new Tumblr blog, deleting the hundreds of his blog posts he'd created along the way. That's right -- he deleted all of the content he'd created and started with a clean slate. Um...what? Discussing h...

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5 Steps to Planning an Awesome Event With Inbound Marketing

5 Steps to Planning an Awesome Event With Inbound Marketing

From tweet-ups and other social gatherings to conferences and high-profile events, thousands of events take place every day all over the world. Social media and other inbound marketing tactics can combine into a strategic approach to promoting your event, increasing the hype surrounding it, and attracting the attention of both potential attendees and media. The message you send to your audience a few months in advance should be much different than the message you send a few weeks or days befo...

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How to Turn Employees Into an Epic Blogging Team

How to Turn Employees Into an Epic Blogging Team

Last week I had the pleasure of leading a workshop for a group of relatively new bloggers.  This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way. Interestingly, this company isn't a gen-X led tech company. North Short Pediatric Therapy (NSPT) is a very t...

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7 Reasons Your Blog Isn’t Growing

7 Reasons Your Blog Isn’t Growing

This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. (If you want to learn how to grow a large and loyal following, be sure to read the first chapter of Michael's new book.) Do you blog? Have you been working hard to build a loyal following for your business, but it's just not happening for you? The good news is you're not alone. Most blogs don't g...

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United Nations: Disconnecting People From the Internet Is a Violation of Human Rights

United Nations: Disconnecting People From the Internet Is a Violation of Human Rights

The United Nations has declared Internet access a human right, and disconnecting people from it is against international law. The recent UN report explores the issues of Internet access in great detail, both on the infrastructural level and as a matter of access to content. “There should be as little restriction as possible to the flow of information via the Internet, except in few, exceptional, and limited circumstances prescribed by international human rights law,” the report...

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What Do 76% of Consumers Want From Your Website? [New Data]

What Do 76% of Consumers Want From Your Website? [New Data]

I'm in the process of doing some research for the upcoming Science of Website Redesign webinar, and I just found one piece of data that was so interesting, I decided to blog about it right now. 76% of consumers say the most important factor in a website's design is "the website makes it easy for me to find what I want." What does this mean for marketers? Don't obsess over the visual design of your website Do obsess over the usability by your customers and prospects Don't worry if you...

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4 Creative Ways to Reward Your Facebook Fans

4 Creative Ways to Reward Your Facebook Fans

Rewarding Your Facebook Fans A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base — and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans. “Fans have signaled a level of passion or connection with a brand, so rewarding that acknowledgement only further endears the brand to those fans,” says Blake Cahill, principal and president of social media agency Banyan Branch. “Giving fans what...

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The History of Advertising on Twitter [INFOGRAPHIC]

The History of Advertising on Twitter [INFOGRAPHIC]

Advertising History: Twitter Twitter was influenced by texting, which — group messaging aside — isn’t a big advertising platform. So it’s not surprising perhaps that despite its strong growth, Twitter still isn’t an advertising powerhouse. Part of the reason is the fear of killing the golden goose: Run too many ads and your users will flee to a competing service. But another reason is that the founders of Twitter want to invent something new. Slapping banner ads on Twitter.com cle...

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8 Brands That Have Found Success on Facebook & What We Can Learn

8 Brands That Have Found Success on Facebook & What We Can Learn

Successful Brands on Facebook Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn’t necessarily mean that it is doing a good job. While it’s possible to suggest some tips and best practices, there’s no greater teacher than learning from example. Below, find eight brands that have found success on Facebook, including some takeaways on what they did right and how you can emulate their success. 1. The Pampered Chef T...

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The Evolution of the Marketing Database

The Evolution of the Marketing Database

Marketing: From Direct Mail to Social Media 1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward.  The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at. 1900: Stores start to install phones; stores in Manhattan take orders by phone and do local delivery.  Telemarketing and cold calling follows, reaching a peak in the 1980s or ...

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How Valuable Is Social Media Really? [Chartoon]

How Valuable Is Social Media Really? [Chartoon]

Social Media Chart Last month, our good friends over a Marketing Pilgrim wrote an interesting post titled "Under 1% of Web Visits Come from Social Media." With that kind of a headline, we had to dig a little deeper. While social media can be hard to measure, we are big believers in it's imact on a good inbound marketing strategy. (If you want to learn more about how to measure social media, check out the Science of Analytics webinar this Thursday.) We took a look at the results of our 4500 c...

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3 Inbound Marketing Lessons I Wish I’d Known at Mint.com

3 Inbound Marketing Lessons I Wish I’d Known at Mint.com

Marketing Lessons from Mint This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com,  a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. I did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000. At that time I never had traditional marketing experience but more of a LOVE for the product and a strong desire to reach a target market. 3 Inbound Marketing Lessons ...

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How to Begin Video Marketing

How to Begin Video Marketing

Starting with Video Marketing There are multiple options to go about video marketing. You can build a presentation with screen-capturing using PowerPoint or Excel. A production person can mix together images and music and create a final product with video editing software. Recording can be done anywhere with a flip cam or other video-recording tools. All of this may be used to produce things like how-to’s, customer features, valuable content, news, product updates, and event previews t...

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Why Some Brands May Need To Rethink Their Social Media Strategy

Why Some Brands May Need To Rethink Their Social Media Strategy

Rethinking Social Media Strategy for Brands Social media is widely recognized not only for creating deeper, more connected relationships between people, but for the promise it makes to brands to help them become more human. But just because a brand is humanized doesn’t mean everyone will suddenly want to be its “friend” or naturally decide to “Like” it. A brand that desires to leverage social media to create meaningful, more integrated relationships with consumers is faced with...

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The End Is Nigh — For Computers, at Least [INFOGRAPHIC]

The End Is Nigh — For Computers, at Least [INFOGRAPHIC]

Computers and Devices When it comes to our gadgets, we live by Moore’s law, which implies that as time goes by and tech gets better, the hardware we use gets smaller and more sophisticated. Now that we’ve whittled machines that filled whole rooms down to an MP3 player the size of a Triscuit, it’s hard to say how much smaller our devices can get — but computing is continuing to evolve. The End of Computers is nigh.. In ten or twenty years, what we now call “computers” and how we...

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Microsoft Acquires Skype for $8.5 Billion

Microsoft Acquires Skype for $8.5 Billion

Skype News Microsoft Finally Acquires Skype After rumors that first Facebook and then Microsoft were in talks to acquire Skype, the latter announced that it has acquired the VoIP giant for $8.5 billion in cash. Skype will be integrated into Microsoft devices and systems such as Xbox and Kinect, Xbox Live, the Windows Phone, Lync and Outlook, Microsoft said in a statement. The company has pledged to continue supporting and developing Skype clients on non-Microsoft platforms as well. The d...

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3 Traits of the Most Compelling Internet Companies

3 Traits of the Most Compelling Internet Companies

Internet Companies Traits I probably spend too much time on the Internet. And because I work in venture capital, I get to see Internet products in their rawest form. The primordial ooze of a consumer Internet product can be a beautiful thing. With the window dressing stripped away, one can often see the core aspects of what will make that product successful. Over time, I’ve begun to see a few patterns emerge. Here are three key characteristics of those that often do become a success. ...

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