How to Ensure Your Website Visitors Click and Stick

How to Ensure Your Website Visitors Click and Stick

Ensuring Your Visitors Click and Stay The average person does more than 30 searches per day in Google. They also clock over seven hours per month interacting with branded content on Twitter and Facebook. And its not just reading -- the Average Joe also watches more than 180 videos per month on sites like YouTube and Vimeo. These statistics all add up to one very educated consumer. Knowledge is everywhere online, in every form, and your typical internet user has a voracious appetite for le...

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The Past, Present & Future of Email [INFOGRAPHIC]

The Past, Present & Future of Email [INFOGRAPHIC]

History Of Email Our reliance on social media, instant messaging, texting and especially email is growing at a rapid rate, according to a new study. Microsoft commissioned independent market research firm MarketTools to survey 1,268 professionals and students over the age of 18 to find out about their email and online communication habits. “We wanted to have an independent observation of how people were using the different communication tools at their disposal,” Microsoft Group Product M...

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One Third of U.S. Online Ads Now Served By Facebook

One Third of U.S. Online Ads Now Served By Facebook

Facebook, Marketing, and Ads According to comScore, 1.1 trillion ads were served to U.S. internet users in the first quarter of 2011. Of those 1.1 trillion ads, 346 billion of those (31%) were on Facebook. That's right -- you read that correctly. Facebook now serves nearly one third of all online advertisements in the U.S. To help put this data into perspective, consider the representation of some of the other major online companies. Yahoo has a 10 percent share, Microsoft has 5 percent, a...

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HOW TO: Sustain a Social Movement After Initial Success

HOW TO: Sustain a Social Movement After Initial Success

Effective Use of Facebook and Social Media Can Lead to Success Egyptians’ effective use of Facebook has given life to a slew of hopeful pages and groups throughout the region. This makes sense: Facebook, if combined with the right message, the right environment and the right people can indeed help to spark massive crowds. New technologies make it easier to get more information out to more people, more quickly. The result? Town squares and plazas teeming with protesters. Two ousted dictators...

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3 Traits of the Most Compelling Internet Companies

3 Traits of the Most Compelling Internet Companies

Internet Companies Traits I probably spend too much time on the Internet. And because I work in venture capital, I get to see Internet products in their rawest form. The primordial ooze of a consumer Internet product can be a beautiful thing. With the window dressing stripped away, one can often see the core aspects of what will make that product successful. Over time, I’ve begun to see a few patterns emerge. Here are three key characteristics of those that often do become a success. ...

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The Online Anatomy of a Spreading Story

The Online Anatomy of a Spreading Story

How Social Media Drastically Changed The Word of Mouth Spread of Information Last night, U.S. forces killed “the most wanted face of terrorism,” Osama bin Laden. However, this is not a political blog post or a commentary on the event. Instead, it is an examination of how technology has drastically changed the word-of-mouth spread of information. Traditional media, TV and print newspapers, couldn’t keep up with the story as fast as new, social media could draw the evolving picture. Th...

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5 Marketing Lessons from Netflix

5 Marketing Lessons from Netflix

Marketing Lessons from Netflix This week, video distribution company Netflix announced its first quarter earning. With the announcement came an important milestone for the company: Netflix now has more paying subscribers than Comcast, the largest cable television provider in the United States. How did a company that sent DVDs in the mail become one of the largest media distribution companies in the world? Looking at Netflix's growth, we drew five valuable lessons for marketers. 5 Marketing L...

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Marketing Lessons From the Cupcake

Marketing Lessons From the Cupcake

Marketing Lessons From the Cupcake If you have recently attended a wedding, birthday party, you likely have noticed how trendy the cupcake has become. Starting at $3 a cupcake, these confectionery delights are the craze of party goers and bakery shoppers. Search Quora and you will see reports that their fame gained traction after being offered at Magnolia Bakery and subsequently spotlighted on Sex and the City. Others feel their cuteness alone carried them to stardom. 4 Inbound Marketing Les...

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Small Businesses Benefit Most From Social Media, Study Reveals

Small Businesses Benefit Most From Social Media, Study Reveals

Social Media Benefit Great results of Social Media Marketing Do you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? Certainly not a small business! Well, maybe that’s the wrong set of questions. In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing. M...

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The Last of the Facebook Myths [Infographic]

The Last of the Facebook Myths [Infographic]

Facebook: Myths First stop on the social media strategy: Facebook There is a lot more to a social media strategy than Facebook. But it's nearly always the first consideration and for good reason. That's where the audience is. It has by far the majority market share of the social media activity on the web. Global stats on top social sites in March 2011: Facebook 71% Stumble Upon 16% Twitter 4% UK stats on top social sites in March 2011: Facebook 63% Stumble Upon 18% Twit...

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5 YouTube Marketing Tips for Better Engagement

5 YouTube Marketing Tips for Better Engagement

YouTube Marketing Tips, Strategies and Tactics for Business Success In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for users to converse with each other about branded content. Just as Facebook has become an incredibly popular place for brands to maintain a dialog...

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4 Tips to Improve Your LinkedIn Account

4 Tips to Improve Your LinkedIn Account

Improve Your LinkedIn Account! Very Easy! If you’ve ever come across the problem where you feel that you’re not being received well through social media networking sites, it’s probably a much easier fix that you’d think. Most of the time, if you feel you’re being ignored, it is most likely by accident, as in the person doesn’t know they are ignoring you. I mean, put yourself in their position, do you keep up with every little request, update or message? Typically, we’re t...

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Lessons on Social Media from Dell

Lessons on Social Media from Dell

Social Media Medium to Business Grow - Lesson from Dell   Dell has made a lot of money using social media. You might think that a major company like Dell doesn’t need “little” Facebook or Twitter. If that’s your thinking, you still don’t get it regarding social media, and you’re missing opportunities to grow your business as a result. Dell has dedicated an entire department to social media, and while you as a one-person shop or two-person team cannot, there are still many ...

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Don’t Ignore LinkedIn [Infographic]

Don’t Ignore LinkedIn [Infographic]

LinkedIn One of the Fastest Growing Business  Social Networking Site Have you been ignoring LinkedIn? Hope not. On March 22nd, LinkedIn announced a rather significant milestone: 100 million members. To quote the blog post announcing it, “We’re now growing at roughly one million new LinkedIn members every week, the equivalent of a professional joining the site at faster than one member per second.” At 100 million members, as a social network, LinkedIn is simply too big not include...

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Online Marketing!

Online Marketing!

Online Marketing! Quite simply...  It works. Consider the following: 92% of all local searches will eventually convert into a sale. 82% of consumers use online search engines to find local businesses 40% of all search engine searches are for local businesses and services. However, that by itself is not enough... Online Marketing to Entice Local Buyers You need to show up on the 1st page of the major search engines for the right search phrases... What you need is "local buyer traffic"....

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From Blue to Red

From Blue to Red

Rebranding... Blue is a passive color, while RED is an active and energetic one. For the first 9 years we used blue as our main color, because blue is stable. It helps to build credibility and stability. Our sites were beautiful, stable, professional and clean. But, because of the lack of technology at the beginning, these sites were lacking the action, the passion, the key to attract users and keep them. As we are entering on our 10th year anniversary, and the web marketing approach ha...

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Using Facebook as an Online Marketing Tool

Using Facebook as an Online Marketing Tool

Social Media Marketing : Facebook is the Place to Market Have you ever wondered if what you know about marketing on Facebook is accurate? Consider the following paragraphs and compare what you know to the latest info on marketing on Facebook. Social networking websites are becoming more and more popular each day. Social Media Marketing Websites like these are primarily used as a social utility that will enable people to connect with other people. With Facebook, you will be able to connec...

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